Two Important Launches: Amazon MatchBook and Oyster

Two pieces of major exciting news for the book industry was announced this month!

First, Amazon is launching a new program called MatchBook in October 2013. The program will allow you to also get the ebook edition of any participating printed book you purchase through Amazon (past or future), for $2.99 or less (or even for free!).

This is incredibly important for a couple of reasons:

  1. Consumers that want to convert their library to digital format can do it now
  2. This increases sales numbers for an industry that has been suffering
  3. It actually supports printed book sales. Consumers may opt to just purchase the hardback since they know they can grab the ebook version as well (especially if it’s free!)

Not to be overshadowed, a new mobile reading platform called Oyster is launching the beta version of their iPhone app and has received lots of hype! Oyster has been dubbed “The Netflix for Books”, and for $9.95 a month you get unlimited access to over 100,000 titles from various participating publishers.

If this receives early success (as I expect it will), more and more publishers will flock to them and offer to add their books to their content library. This could be a game changer for the book industry, and will certainly keep it alive. You can read more about this start up venture here.

I’m calling it right now: This needs to be a strategic acquisition by Barnes & Noble if they expect to stay afloat and compete against Amazon.
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The Process of Publishing on Amazon

 

 

First, some administrative news: My fantasy short story, The Ravenous Flock, is now up on Amazon! So, I wanted to take the time to share my personal experience of independently publishing with them.

After part 2 of The Ravenous Flock was published by Myths Inscribed ezine, all rights immediately reverted back to me per the terms of their publishing agreement. The Ravenous Flock new coverI immediately recognized that I wanted my short story to be available on Amazon to reach a wider audience, so I combined both parts back into one seamless story and added the Prologue of The Soul Smith at the end to create hype for my novel!

The process of publishing on Amazon was fairly simple. I clicked “Independently Publish with Us” at the bottom of Amazon.com and chose to publish through their Kindle Direct Publishing (KDP). Once you log in, you click “Add a New Title” and begin entering all the information about your book (Name, Title of Series, Publisher, Description, ISBN, etc). The hardest choice was: What genre/categories should my book fall in? You can only choose 2, but I wanted to choose 3. I picked FICTION > Fantasy > Epic. And I picked FICTION > Action & Adventure. The 3rd category that I wanted was FICTION > Fantasy > General. I may have to change this in the future.

Next I got to upload my book cover (or you can design one in their Cover Creator). Without getting into a huge debate, I knew that having a poorly crafted cover can negatively impact sales, so I spent a considerable amount of time ensuring that the graphics looked clean and professional. Once complete, then you get to upload your book. It didn’t give me any guidance as to what format it accepted, so I’m under the impression that it accepts them all. I uploaded a .doc and it converted it to the Kindle format. After upload, it even helps point out potential misspellings. Then comes the fun part of previewing your story in all different Kindle devices to ensure it is formatted correctly. It loads up a virtual device on your screen within your web browser for Kindle Fire, Kindle Fire HD, Kindle Fire HD 8.9, Kindle Paperwhite, iPad, iPhone, and Kindle. I had to make corrections numerous times and re-upload my story to ensure that it was formatted perfectly across all devices.

Lastly, you choose whether to protect your work with Downloadable Rights Management (DRM) or not. It is completely your choice, but once you choose, you cannot change your mind. Then you get to set the price of your book. The minimum price is $0.99. The price of your ebook also determines what percent of the royalties that you earn. Anything that is priced at $2.99 or above can earn 70% of each sale. Anything priced between $0.99 and $2.99 earns 35%. Then you choose which countries you own rights to your book in (which is all of them) and then you click “I agree” and Publish!

The other major choice is whether to enroll in the KDP Select program. If you choose to enroll, you are agreeing that your ebook will be exclusive to Kindle for 90 days (which auto renews every 90 days). Note: Physical/printed books are not apart of this exclusivity clause. But, if your book is found on the Nook, for example, they will likely cancel your enrollment in the KDP Select program. The benefits of this program are that you earn a percentage of money allocated to books that were borrowed through the Kindle Owners’ Lending Library. In addition, you can market your book for Free for up to 5 days for each 90 day period that you are enrolled in the program.

Once you have completed the form, it takes 12 hours before your book becomes available on Amazon. So, separate from this process (but equally important) is the enrollment in Amazon Author Central. Once your book is posted, you can enroll in Author Central to get access to the Nielsen BookScan reports (which gives you book sales statistics from physical stores – not from Amazon.com) and it allows you to create your Author Page on Amazon. I created a profile and linked my Twitter and Blog to it as well.

I hope this was helpful. If you have any questions, please feel free to ask in the comments section below.

Awesome Apps for Authors

Technology has been the greatest enabler for authors. It has drastically improved productivity when going from typewriters to the personal PC, and now with Amazon’s CreateSpace plus the advent of e-readers, it has never been easier for an author to publish their work. There is no doubt that technology has made the life of all authors easier, but what about being more organized? Below, I’ve compiled a list of some software and iPad/iPhone apps that can do just that.

  • Name Dice for iPad/iPhone, by Thinkamingo. If your creativity is fleeting, then this free random name generator can help you come up with a character name on the spot.
  • Final Draft Writer by Final Draft, Inc. This is the premier composition software for screenwriters, and the iPad app is available for $49.99. Personally, I don’t know how anyone can be as productive on an iPad as they can on a laptop/PC with a full operating system, but I know Final Draft 8 software is available for $249.95 on PC and Mac as well.
  • iBookWriterLite for iPad, by AgileBoard.com. This free app allows you to compose your story and then instantly publish your work to various self-pub markets once complete.
  • Subscribe to Writing Magazine on the iPad. Filled with useful articles for fiction, short story and poetry topics. $20.99 for 6 month subscription or $39.99 for a 12 month subscription.
  • My Writing for iPad, by 21×20 Media, Inc. This free app helps you keep track of all your published works.
  • Writer’s App for iPad, by Thomas Sillmann. For only $0.99, this app gives you a book composition/organization tool. You can track your synopsis, Premise, Plot, Chapters, Characters (bio, description, etc), Places, and Notes for your novel. I, for one, would have loved a character-tracker app during my first novel!
  • Literary Agents and Publishers Database for iPhone/iPad, by BookCaps. It’s a free app that lists agents and publishers based on Genre. This might be handy for the iPad, but I still prefer queryagent.com for their database and submission tracking system.
  • Manuscript for iPad by Black Mana Studios. This app costs $6.99 and takes you from pitch to a publication-ready document in 4 steps.
  • Total Recall for iPhone/iPad by Zyense. This free app lets you organize your thoughts via mindmapping. It is a great tool for any author that likes to visualize the story or see character relationships and motivations. Great for outlining your novel, as I previously mentioned here.

For those of you that have found other useful apps or software, please feel free to share! Leave a comment below! I personally used Microsoft Skydrive to write my novel. Not only that, with Skydrive, you can edit your documents right in the web browser. I found this extremely useful so that I can work on my book from anywhere, and I prevent the risk of data loss by saving it in the cloud.